DOMINION DERBY GIRLS
AD CAMPAIGN
The team color is teal and our uniforms also include black and white accents. The colors and shapes in the ads are directly inspired by the team’s All Stars uniform. The triangular shapes were included so that the 1-color ad would also match the same design language, even without the signature teal. The typeface used is Pulpo Rus. Different weights were used for the font: 75pt for the tagline and 100pt for all of the informational text.
The speciality item created is a tank top, something that not only would make a good merch item at bouts but would be nice to give to new skaters. Just like the other ads it includes the same tagline, shapes, and teal color. The front of the shirt has a traditional black background with the team logo and the back of the shirt is teal with the new tagline - a way to also reference how their uniforms are reversible. The triangle shape goes from the front of the shirt to the back to initiate the color change. Design guidelines set by the apparel website Spring were used to design the all-over print mockup.