SCRIPT ADAPTATION
BRIEF, ACTIVATION IDEA, & TIMELINE
1st Draft:
Script Adaptation:
This thirty second ad for Mitchum Advanced Control Anti-Persperant & Deodorant started with the theme of “man vs. himself” in mind but evolved into an activation idea and a hype video script featuring Nick Offerman as Ron Swanson. The goal of the project was to adapt the first draft of the script in a way that could be used for a brand activation that reached a wider audience.